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Semrush describes Website Analytics as the process of working with website data to improve the user experience (UX) and site performance and we, at OptFirst, are aware that the foundation of your online presence is your website. Here is where you establish connections with possible clients, present your brand, and ideally turn site visitors into leads and sales. But how can you tell if your website is putting in the necessary amount of effort? Website analytics can help with that. Let OptFirst show you the significance of web analytics as well as the benefits of using OptFirst to measure succ

How to measure your return on investment from your social media efforts. Is your investment making money? Find out with OptFirst Internet Marketing.
In today’s digital landscape, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, one crucial challenge remains: measuring the return on investment (ROI) of social media efforts. In this blog post, OptFirst delves into the key metrics and tools that empower businesses to measure social media ROI effectively.

In the world of digital marketing, data is king. It’s essential to measure the success of your digital marketing efforts, and analytics and reporting are the tools to help you do just that. In this blog post, we’ll take a deep dive into the world of analytics, including how to use data to measure the success of your digital marketing efforts and make informed decisions.

What is analytics?
Analytics is the collection, analysis, and interpretation of data to make informed decisions. In the world of digital marketing, analytics can help you measure the success of your marketing efforts and i

This post will introduce you to a new article, written by Optfirst Internet Marketing President John Kriney, published on UpCity. The article answers the question, "Can you tell if your internet marketing ads are working?" In digital marketing world, we focus most of our campaigns on Google and Facebook. To properly measure them, you need to know and track your dollar metrics per platform and per campaign. Next, you will need to set-up, track and optimize your funnels. If these words are unfamiliar or new to you, Optfirst is here to help you find the right strategies and make it work to your